Sai De Silva was born on November 22, 1980, in Los Angeles, California. She has Puerto Rican, Brazilian, and Cuban ancestry. When she was two years old, her family relocated to New York City, which she considers her true home. Growing up in the vibrant and diverse environment of NYC played a significant role in shaping her identity and career aspirations. She attended the Fashion Institute of Technology, where she honed her skills and knowledge in fashion and design.
Career Beginnings
Before gaining fame, Sai held various jobs, including bartending for eight years, which helped her build a strong work ethic. In 2011, she co-founded Social Media Mall, aiming to leverage the power of Instagram and other platforms to create brand recognition. Her entrepreneurial spirit was evident early on as she navigated the emerging digital landscape.
Rise to Fame and “Scout the City”
Sai De Silva’s major breakthrough came with the launch of her blog, “Scout the City,” in 2014. The blog quickly gained popularity for its unique blend of fashion, lifestyle, beauty, travel, and motherhood content. Featuring her daughter, London Scout, prominently, the blog resonated with a wide audience and established Sai as a significant influencer in the digital space. Her ability to seamlessly blend high-end and affordable fashion made her content relatable and aspirational.
The Real Housewives of New York City
Sai’s fame reached new heights when she joined the cast of “The Real Housewives of New York City” (RHONY) in its 14th season, which premiered in 2023. Her dynamic personality and engaging presence on the show quickly made her a fan favorite. RHONY provided a larger platform for Sai to showcase her multifaceted talents and expand her influence.
Entrepreneurial Ventures
In addition to her success as a blogger and influencer, Sai has ventured into entrepreneurship. She founded “Required Flare,” an online retail start-up, and later launched her interior design company. These ventures have contributed significantly to her income and have solidified her reputation as a savvy businesswoman.
Net Worth in 2024
As of 2024, Sai De Silva’s net worth is estimated to be around $5 million. Her diverse income streams include earnings from her blog, social media endorsements, brand partnerships, her YouTube channel, and her entrepreneurial ventures. According to reports, Sai earns a substantial income from sponsored posts on Instagram, affiliate marketing, and various other monetization methods available to influencers.
Personal Life
Sai De Silva is married to David Craig, and the couple tied the knot on June 16, 2009. They have two children, daughter London Scout and son Rio Dash. The family resides in Brooklyn, New York, where they balance their professional commitments with their family life. Sai often features her family in her content, providing a glimpse into their everyday lives.
Philanthropy and Public Appearances
Beyond her professional achievements, Sai is also involved in philanthropic activities. She participates in various charitable events and uses her platform to advocate for causes close to her heart. Additionally, as a public figure, she is frequently invited to speak at events, panels, and conferences, further enhancing her visibility and influence.
Future Prospects
Looking ahead, Sai De Silva’s career shows no signs of slowing down. With her keen sense of trends and her ability to adapt to the ever-changing digital landscape, she is poised to continue growing her brand and expanding her influence. Her entrepreneurial ventures and continued presence on RHONY will likely contribute to further increases in her net worth.
Conclusion
Sai De Silva’s journey from a young woman navigating various jobs to becoming a successful influencer, entrepreneur, and reality TV star is a testament to her hard work, creativity, and resilience. With a net worth of $5 million in 2024, she has built a diverse and sustainable career that spans multiple industries. As she continues to innovate and engage with her audience, Sai De Silva remains a prominent and influential figure in the world of digital content and entertainment.
